Seniors online marketing failures are probably higher than with a younger marketer. Many seniors are just now learning their way around a computer while the younger generation is growing up with them.
Children now days start learning about computers when they first start school. They rapidly become experts because they have no bad habits to unlearn. They are taught how to learn as soon as they enter the first grade.
Senior on the other hand have probably not had to learn something new in a very long time and when they first meet up with computers its a real steep learning curve.
Luckily computing has gotten simpler over the years so it’s not quite so hard for seniors to catch on.
There are basically 4 things you must learn to be successful with online marketing. Unless you figure these out you probably won’t become successful.
It’s not to say there are only 4 things you need to learn to be a successful online marketer but you must learn these. There will be many other parts of the puzzle to learn later, but when you have these down pat the others are that much easier to learn.
By solving the 4 causes you’ll find your failed online marketing paying off in ways you never thought possible!
These causes are really not that hard to solve. They are things you need to have to be successful with online marketing.
Get started on them right away & before you know it you’ll have them all solved.
Here are the 4 main causes of seniors online marketing failures although there are undoubtedly more:
Table Of Contents
Not building your email list
The most important part of online marketing is having a good email list. Without a growing email list is will be difficult to make much money with online marketing.
If you are struggling like many of the newcomers to online marketing you can probably trace the problem to a lack of leads to send your offer to. It doesn’t matter what great marketing tool you are using if you don’t have a good lead list you are probably not going to make any money. This is a major cause of failed online marketing.
If you have money, building a list is easy because you can pay for your leads. If you are low on funds like many internet marketers then you will need to get your leads for free. If you have the time this is a good way to get started.
If you do need to get free leads there are many sites to choose from. Just go to Google and enter something like sites to get free. You can try all kinds of different variations of the search words to come up with literally hundreds of sites.
Building a website is a good way to get leads as you can have free products, instructive content and just a place that makes people feel good so they want to join you.
Not driving enough traffic
There are many ways to drive traffic to your website & you should use them all. If you are just starting out and have no money then you need to use social media, free traffic sites, comment on forums or blogging. These are just a few ways of driving traffic when you don’t have money.
Another place to get started for free is a site called Wealthy Affiliate. You can sign up for free and using their domain and hosting they help you build a WordPress website. When you put blogs on it and use SEO you can get on Google pages where people can sign up for whatever product you may be offering.
Of course if you have money then it becomes much easier as you can buy leads, pay for ads and even pay to have your articles written for you.
Promoting all the wrong stuff
Even though you think what you have to offer is the greatest thing since sliced bread it may be wrong for the people you are trying to sell it to. Just because it seems good to you doesn’t mean it will be good for everyone. Try to find places to make offers that are compatible with what you’re offering.
Not engaging with others
You must communicate with people who show an interest in what you are trying to sell. When you are able to engage with someone don’t try to sell them right away. Get to know the people you are engaging with and find out what they are interested in. Help them solve problems with what you are selling but be subtle about it. When someone joins your list or even just wants more information you have to work with them like they are your best friend.
Summary of seniors online marketing failures
Online marketing is one of the best ways for seniors to make extra income to help offset inflation out running their income. Many senior centers and senior mobile home park clubhouses offer classes where seniors can get started learning about computers.
This is where they can help with any or all of the problems mentioned in this article.
If one or all of these are your problems maybe you need to go back to the basics. Now Lifestyle can help you do that. NLS does most of the work for you. Your job is just to interact with people and invite them to join you in getting healthier and wealthier. Check it out below.
Would you be interested in starting your own 6 figure home business for under $20? Find out more here, from Now Lifestyle.
If you are just getting started & would like to build a website and do affiliate marketing then here is a site that will help you do that. Wealthy Affiliate is free to join. They will teach you all the basics and even help you build a website, all for free. You won’t need a domain, hosting or any other thing to get started.
Check out this article to learn more about online marketing for seniors.
You have nothing to lose & everything to gain.