Online Marketing Tips For Seniors
Online marketing tips for seniors are especially important being as how seniors are not as familiar with the internet and online marketing as younger people who have grown up with computers. They need more help in how to operate on line and by using these 5 critical top online marketing tips for seniors they will have a greater chance of success than if they just tried to figure it out themselves.
There’s a saying in the online marketing business “The money is in the list!”. This saying is repeated over and over making it seem true to some degree. The truth is that the money is in the relationship that you have with your list and NOT the size of the list.
This is a truism and goes without saying because it’s non-negotiable. Having a responsive list will make your business stronger and provide you with an asset that can generate income just by sending an email.
All seniors who are trying to build a business online will need to build a list and while building their list they need to follow these email marketing tips for seniors to have the greatest chance of success.
In this article, you’ll find 5 very important and critical online marketing tips for seniors which will help you get the best out of your list. While these tips make a lot of sense, marketers often forget about them and get so driven by profit that they forget their common sense and only go for the money. This is very shortsighted and could cost them thousands of dollars in the long run.
Use Wealthy Affiliate to put these tips into motion
* Keep in contact with your list
You must keep in contact with your list. While it’s not good to email them 5 times a day, once a day is fine. You should definitely email them at the very least, twice or three times a week to keep your subscribers in the forefront of their mind.
For certain out of sight, out of mind applies here. If you haven’t emailed your list for a long time, then all of a sudden sending them an email may make you look like you’re spamming, because they’ve forgotten you. You must keep in touch with your list.
* Promote only legitimate products
Billionaire Warren Buffet once upon a time said, “It takes 20 years to build a good reputation and 5 minutes to destroy it.”
What did he mean by that? It means that you must only promote products that you believe are really good. In the online marketing world, poorly made or shoddy products often offer very attractive commissions.
If you promote these products so you can earn more, your subscribers will buy them and may have problems with or be disappointed in the quality of the product. They won’t trust you any longer and be less inclined to buy what you have to offer.
Promote only good products and look them over very carefully before sending out any emails to your list. Your reputation and credibility determine how long you last in this business.
* Be yourself not someone you would like to be
This is a simple enough statement. Your emails should always be personal. People wish to hear from people who are real. They don’t want to get emails from some faceless company.
Write to your subscribers like you would if you were talking to friends or family. Be sure to have fun while being interesting. You need to be real while stating your points of view to connect with your audience. This way the people on your list will want to bond with you.
People are more likely to buy from marketers whom they know, like and trust. Be likable as well as trustworthy.
* Don’t ever spam
This is so obvious, it doesn’t need very much explanation. You should only email people who opted into your list or bought something from you.
Do not send multiple emails in one day. Even when some gives you permission to email them, it doesn’t mean that you should send them 7 to 10 emails daily.
The old saying familiarity breeds contempt is true. No one wants to get emails or phone calls from a stranger a lot of in one day.
* Send your list back to your blog
Whenever it’s possible, send your list to content on your blogs or website. For example, when you’ve written a new blog post, tell your list about it and put a link in the email to your post.
They’ll get the post on your blog, and if it’s well-monetized you’ll get more sales on autopilot. The blog or website will also act like a hub for them to get lots of other information.
* Summary
Are you guilty of not applying these critical online marketing tips for seniors to your emails? If so start doing it right away and you’ll likely see your email marketing go to the next level while your earnings online will increase dramatically. While most of these tips are common sense they need to be be followed each and every time you write an email. Skip these tips at your own peril.